Consider the Crown will use the color green throughout its campaign as a visual reference for the event. The color green is the official color for traumatic brain injury awareness (Traumatic Brain Injury: TBI & Concussion Info, 2015). The slogan “Don’t Back Down, Consider the Crown” will be used to capture the target market’s attention, and to prove that the NFL is serious about brain injuries there will be a pledge drive for fans to participate in.
In working with the Concussion Legacy Foundation and the Brain Injury Research Institute the campaign hopes to use each organization’s expertise and dedication to provide the information needed to educate the target market.
The Concussion Legacy Foundation is an organization founded by former WWE wrestler Chris Nowinski and Dr. Robert Cantu in Boston, Massachusetts. Its goal is to inform and change how concussions are being handled in sports. Their main focus is Chronic Traumatic Encephalopathy (CTE). CTE is the process of the brain continuously degenerating resulting in behavioral changes (Brain Injury Research Institute). The organization is involved with the research of concussions and CTE and helps by providing money for programs that educate and create policies to make sports safer. These programs have worked with c...
... middle of paper ...
...ewership nearly triples broadcast primetime. Retrieved from http://tvbythenumbers.zap2it.com/2015/01/09/nfl-2014-tv-recap-202-million-viewers-game-viewership-nearly-triples-broadcast-primetime/
Brain Injury Research Institute. (n.d.). Retrieved from http://www.protectthebrain.org/
Concussion Legacy Foundation. (n.d.). Retrieved from http://concussionfoundation.org/about/history
NFL TV Ratings Page. (n.d.). Retrieved from http://www.sportsmediawatch.com/nfl-tv-ratings-viewership-nbc-cbs-fox-espn-nfln-regular-season-playoffs/
Patton, D. (2015). ‘Sunday Night Football’ Kickoff Scores 2nd Best Viewership Ever. Retrieved from http://deadline.com/2015/09/sunday-night-football-ratings-season-opener-cowboys-giants-nl-nbc-dez-bryant-1201525959/
Traumatic Brain Injury: TI & Concussion Information. (2015). Retrieved from http://www.disabled-world.com/health/neurology/tbi/
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... Unmentioned on the 'Recognise Campaign' Wiki page, is that the campaign's 'Journey to Recognition' (Recognise 2014, 'The Journey') is influenced by Blane Després educational 'Walkabout Program' (2008). The 'Walkabout Program' draws upon Aboriginal custom in order to create an engaging learning environment tailored to the needs of the Aboriginal and Torres Strait Islander people (Després 2008). Also worth noting, is that the campaign aims at integrating the Aboriginal and Torres Strait Islander languages into the Australian dialect (Recognise Campaign 2014, para.... [tags: aboriginal education, learning]
1109 words (3.2 pages)
- The National Football League (NFL) has been a staple on Sunday’s in America homes for quiet sometime. It provides excitement and generates billion’s of dollars, but what I told you that this league may lose viewers or even not exist in a few years. The NFL is a great brand, but what is potentially going up against may have you scratching your head as a parent to let your child even take a snap early in his football career if not taken care of. Sport Entity Brand/Reputation: The National Football League is made up of 32 teams that were once founded in 1920 by a group of people who helped form the league.... [tags: National Football League, Super Bowl]
1307 words (3.7 pages)
- ... There should be more laws, and more campaigns that should be expanded to not just one country, but also the entire world. Even though there are many organizations that have raised the awareness of type I diabetes, as a society, we have to take a deeper look on type diabetes so that there can be a cure and no one would have to suffer with this common type of diabetes even though it is rare. We must first learn what type one diabetes is. The first type of diabetes a person could be diagnosed is Type One diabetes or referred to as juvenile diabetes or early-onset diabetes.... [tags: Insulin, Diabetes mellitus]
1433 words (4.1 pages)
- Raising awareness about human trafficking to try and prevent more people from being abducted has become increasingly popular. Organizations, such as Stop the Traffik, are solely focused on raising awareness about human trafficking as well as teaching communities about how it can be prevented (Aronowitz, 2013). These organizations create campaigns to inform the individuals about how to identify a trafficker. Also, the campaigns against human trafficking discuss how traffickers lie to victims to get them to come with them, mainly by seducing them.... [tags: stop the traffick, organizations]
997 words (2.8 pages)
- ... This shows that the birth month distributions were not significant in females, but very important for males. The study basically sums up that because there were no restrictions on females, it had no effect on the game. Men’s league had consequences because of the restrictions due to the fact that it was hard to determine whether or not they were eligible to play. With the relative age effect and its impact on men and women’s baseball leagues, it didn’t stop women from actually playing in men’s professional baseball instead of just sticking to women’s baseball.... [tags: Major League Baseball, Baseball, National League]
1935 words (5.5 pages)
- Sexual abuse is any unwanted sexual activity, with perpetrators using force or taking advantage of victims. It is a problem for the whole community if it occurs for it effects everyone. Sexual abuse should be stopped by raising awareness because it should not be covered up, people who report sexual abuse are often stigmatized, which makes people scared to report sexual abuse. The stigma associated with sexual abuse should be lifted. Sexual abuse is also reffered to as molestation. It can also be reffered to as sexual assault when it is of short duration or infrequent.... [tags: Rape, Human sexual behavior, Sexual intercourse]
2105 words (6 pages)
- ... For example, one of the interview photos that stood out to me the most was the one with a lateral view of a female student, with one finger on her lips in a hushing expression. The wrist of the hand over the mouth had the cuts from suffering from mental illness. Her quote read that, “I am a double major, play a sport, and am a leader of one of the largest clubs on Vanderbilt 's campus - I 'm not the cookie-cutter example of a depressed student... I can smile and say hello, laugh, and hang out with friends, while the whole time I 'm screaming on the inside.” The quote showed one of the impacts of stigma but also societal interpretations that creates and preserves mental illness.... [tags: Mental disorder, Mental health, Psychiatry]
1240 words (3.5 pages)
- Pilot Context May is Mental Health Awareness Month, a national initiative to spread awareness to the constituents of the United States. On April 28, 2016, President Obama issued a Proclamation addressing Mental Health Awareness across the United States. He declared: Nearly 44 million American adults, and millions of children, experience mental health conditions each year, including depression, anxiety, bipolar disorder, schizophrenia, and post-traumatic stress. This month, we renew our commitment to ridding our society of the stigma associated with mental illness, encourage those living with mental health conditions to get the help they need, and reaffirm our pledge to ensure those who need... [tags: Mental disorder, Mental illness, Mental health]
1728 words (4.9 pages)
- Environmental Justice: Raising Awareness The Discovery of Environmental Racism The majority of the U.S. population is not aware of the problem of "environmental justice." Most people would not even know what the term means if they heard it. In this paper I will write about the discovery of "environmental racism" in the early 1980s and report what is known about it today. I will then argue that making the general public aware of the problem is a crucial step towards environmental justice. The discovery of environmental racism can be traced to the plan of a new PCB (polychlorinated biphenyls) landfill in a predominantly black community in Warren County, North Carolina, in 1982.... [tags: Argumentative Persuasive Essays]
2927 words (8.4 pages)
- Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety In order to analyse the advertisement, it is necessary to look at the different techniques used throughout. The advertisement has been created in order to promote road safety, and is from a series of advertisements called ‘THINK!’ The specific advert I am to analyse is called ‘Backwards’, and deals with the decision of whether or not to wear seatbelts whilst travelling in a car. Different techniques used in the advertisement are employed in order to increase effectiveness, these are as follows; the meaning behind the visuals of the advertisement, the target audience and h... [tags: Papers]
838 words (2.4 pages)